WhatsApp Outreach Platform · Live at app.tedy.ai

Tedy.ai

A WhatsApp outreach platform that sends templated campaigns at scale and uses an AI assistant to qualify replies, with credit-based Stripe plans.

B2B SaaS · WhatsApp Outreach

At a glance

Category
B2B SaaS · WhatsApp Outreach
Product
B2B SaaS · WhatsApp Outreach
Platform
Web (responsive) · app.tedy.ai
Our role
Multi-tenant build · Twilio template flow · AI Lead Assistant · Stripe credit billing
Stack
Twilio WhatsApp · OpenAI · Postgres · Stripe Subscriptions
Outcome
Tedy.ai shipped as a multi-tenant WhatsApp outreach platform where agencies provision their own Twilio numbers, fire templated campaigns at scale, and let an AI Lead Assistant qualify replies the moment they land.
01 / 05Challenge

Cold WhatsApp converts, until your number gets banned.

Agencies and SDR teams discovered WhatsApp converts 5–10× better than cold email, and immediately tried to brute-force it from personal accounts. Numbers got banned within days, there was no template control, no opt-out tracking, no analytics, and no way to staff a team across one shared inbox.

Tedy.ai's brief was to make outbound WhatsApp boring and compliant. Every workspace links its own Twilio Business number, every message ships as a pre-approved template, every contact carries a delivery + reply ledger, and every plan caps spend through metered credits instead of seats.

The deliverable was a multi-tenant SaaS that an agency could resell to clients on day one, organizations, role-based access, billing, and an AI assistant pre-wired into every campaign.

02 / 05Onboarding · AI Lead Assistant

An AI Lead Assistant that handles the first ten minutes for you.

Outbound on WhatsApp dies on the first reply that nobody answers. Tedy's AI Lead Assistant solves that: every chatbot is wired to a campaign, given a friendly assistant name, a purpose (Generate Leads, Qualify, Book a Call), and a free-text directive that becomes its system prompt.

The moment a contact replies to a templated message, the assistant takes over, introduces itself, asks the qualification questions, captures email and intent, and only then notifies the human operator. Operators jump into the same thread with one click; the assistant steps aside silently.

03 / 05Build · WhatsApp Campaigns

Every workspace gets its own number, every campaign ships from a template.

Every organization links a Twilio WhatsApp Business number on first run. The Create Organization flow takes Account SID, API Key, and pulls the available numbers, the operator picks one and it becomes that org's send identity for every future campaign.

Campaigns ship from approved templates only. Active, Draft and Deactivated states keep the queue clean; activation date is scheduled per campaign so a team can stack a week of sends in one afternoon and walk away.

Multi-org is first-class: agencies run a portfolio of clients side by side, each with its own number, contacts, billing, and assistants. One operator account, many senders, one dashboard.

04 / 05Admin · Stripe Billing

Credits, not seats, $97 starter to $997 enterprise.

WhatsApp economics are unit-cost driven, not seat-driven, one operator can fire 100,000 templated messages in an afternoon. Pricing reflects that. Tedy.ai bills by credits, not seats, across four Stripe-managed tiers: Essential at $97 (10k credits), Growth at $297 (30k credits), Performance at $497 (50k credits), and Enterprise at $997 (100k credits).

The Credits Management screen is the operator's single source of truth: current plan, credits used vs. remaining, top-up button, plan upgrade cards, payment methods, and a full transaction ledger. Stripe Subscriptions handles checkout, webhook events drive credit ledgering, and a custom plan tier flips on at $0.007/credit for high-volume customers.

05 / 05Browse & Connect · Unified Inbox

One thread for the bot, one click for the human.

The unified inbox is where Tedy earns its name. Every conversation, templated send, AI reply, human takeover, lives in one threaded view, attributed message-by-message. The chatbot list on the left, the active chat in the centre, the assistant's history beside the operator's typing line.

When a contact replies, the linked Lead Assistant fires. It greets, qualifies, and captures intent. The moment the contact says something the assistant can't or shouldn't handle (pricing override, scheduling, escalation), the operator gets a notification and types directly into the same thread. The handoff is silent, no "transferring you to a human" friction, no context loss.

Reporting closes the loop with five numbers that actually matter: messages sent per contact, delivery rate, failure rate, reply rate, and opt-out rate, sliced by Today / 7-day / 30-day / custom range, at contact, campaign, or organization level.

Impact

Cold WhatsApp, finally on rails.

Tedy.ai shipped as a multi-tenant WhatsApp outreach platform where agencies provision their own Twilio numbers, fire templated campaigns at scale, and let an AI Lead Assistant qualify replies the moment they land. Stripe-metered credits replace seat licensing; a unified inbox replaces the SDR queue.