STARTUP INVESTMENT PLATFORM · TEAM DILIGENCE FEATURE · 2026

Team DNA

A team assessment for a startup investment platform: a timed questionnaire scored across six team dynamics into shareable reports for investors.

FinTech · Investment Platform

At a glance

Category
FinTech · Investment Platform
Product
Investment Platform · Feature
Platform
Responsive web · Built from lo-fi → hi-fi
Our role
Founder + investor dashboards · Timed assessment engine · Tiered reports + design system
Stack
Assessment engine · Token billing · Tiered reports · Radar analytics
Outcome
The Team DNA Assessment Tool gives founders a way to prove their team is investable, and investors a structured, comparable read on the people behind the numbers, with automated timelines and eligibility checks that keep every assessment…
01 / 06Challenge

Investors bet on teams. No one measured the team.

Due diligence pores over the deck, the market, and the metrics, but team dynamics, the thing that most predicts whether a startup survives, stay a gut call. Founders can't show their team is investable, and investors have no structured, comparable read on the people they're funding.

The Team DNA Assessment Tool turns team dynamics into evidence: a timed questionnaire across the whole founding team, scored into tiered reports, with token-based sponsorship so investors can commission the assessment as part of diligence.

02 / 06Founders · Team Management

Invite the team. Watch the assessment fill in.

A founder invites at least four contributors, CEO, CTO, product, board, each getting a timed questionnaire sized to their role. The dashboard tracks every invite in real time: In Progress, Pending, Completed, or Not Finished, with one click through to each contributor's report.

03 / 06The Timed Assessment

About 130 questions. One sitting. A clock on every one.

Each contributor moves through roughly 130 questions on a 1–5 Likert scale, with a per-question countdown and limited tolerance for interruptions, the timing is part of the signal, capturing instinctive answers over rehearsed ones.

Skip a question and the tool tells you plainly what that costs the result. The whole assessment is built to be completed in a single focused session.

04 / 06Eligibility · Guardrails

The tool refuses assessments that wouldn't be valid.

Automated eligibility checks run before any assessment starts: a team can only be assessed once every 12 months, unless at least 40% of its members have changed. Built-in checks prevent redundant runs and guide users with tailored suggestions.

When a team isn't eligible yet, the tool says so clearly, the exact reason, and what would make them eligible, instead of letting them burn a run on invalid data.

05 / 06Tiered Reports

Base, Premium, Composite. pay for the depth you need.

Every assessment produces a report; the tier sets how deep it goes. Base shows team-average scores across the six dynamics. Premium adds per-contributor breakdowns. Composite benchmarks the team against similar companies.

Reports render dynamic visuals, radar profiles, dimension bars, comparison charts, and admins can upgrade a report's tier after submission, or share it externally with a public link.

06 / 06Investors · Tokens & Billing

Investors sponsor diligence with tokens.

Investors get a dedicated dashboard to invite founders, sponsor assessments with platform tokens, watch progress, and open finished reports. Founders can also pay directly and upgrade tiers on their own. Underneath both sits a modular token wallet with payment-gateway billing, buy, track, and spend tokens across assessments.

Impact

Team dynamics, turned into diligence evidence.

The Team DNA Assessment Tool gives founders a way to prove their team is investable, and investors a structured, comparable read on the people behind the numbers, with automated timelines and eligibility checks that keep every assessment valid.